The Bate - Richard Villeneuve

This morning we went to visit "The Bate", a company just round the corner at Stuart Buildings. The Bate specialize in titles for television and I guess what is termed as 'Motion Graphics'. In that regard they have much less of an emphasis on character animation that was such a major factor in Calon and dinamo. From what was talked about the company draw heavily on a graphic design basis partly because of their background but also as the nature of title design requires that they deal imaginatively with text. I was surprised that when designing titles - the company often has to design the whole logo/branding of the program. This element is often left to the last minute by the program makers - which seems strange as I would have considered it and extremely important factor. The bate also seem to have an extraordinary amount of control over the look and feel of their work - factors for this include the short turn around of these project - typically 1-2 weeks, and fact that sometimes the program makers seem to think of these as an after though.
All in all I was very impressed with the work produced by the bate. It had a sophisticated and playfull fell which I found appealing - plus its roots in effective graphic design were very evident